Small business owners took note, and wanted the same technology for their customers. Years later, as analysts and business reporters were predicting the death of brick-and-mortar stores, Apple counterintuitively began building more stores and was the one of the first to engage in-store shoppers on mobile devices. ![]() Without streamlined data collection, retailers couldn’t tailor conversations or make personalized suggestions to consumers, so Lightspeed’s “first company” provided those services via an interface similar to iTunes. ![]() Brands were operating archaically by today’s standards, and centralized management solutions for customer data, analytics or tracking purchases were not readily available. ![]() Lightspeed founder and chief executive officer Dax Dasilva described the company’s evolution as “four separate companies with four transformations.” When the company launched in 2005, retailers merely wanted to feel in control of their stores. Businesses that adopt omnichannel strategies achieve 91 percent greater year-over-year customer retention rates compared to businesses that don’t, according to a report by Aspect Software. From within Lightspeed Retail, the Ecom omnichannel integration allows bricks-and-mortar retailers to quickly launch online stores by automatically syncing customer sales data, sales and inventory. “Lightspeed Retail” simplifies business management, sales, order management processes and customer engagement. and Austin, Tex., use Lightspeed retail solutions. Of Lightspeed’s 40,000 customers in over 100 countries, they have seen a 20 percent increase in sales after one year of using Lightspeed solutions and boast a 98 percent customer satisfaction rating. Salt Lake City, Utah San Francisco, Calif. In fact, one out of every 20 independent retailers in Portland, Ore. No matter the platform, it’s all part of one continuous experience with a brand.” He added, “We’re giving retailers a way to easily manage their online and in-store business, offer customers a seamless shopping experience and sell smarter.”įashion and jewelry retailers comprise the majority of Lightspeed’s client base, though its biggest customer and target are independent retailers. JP Chauvet, the president of Lightspeed, said, “Retailers want the freedom to sell across all channels, whether in-store, online or mobile. ![]() Pusha T, Futura, and More Attend the KENZO By Nigo Launch Party The same report also revealed that more than 40 percent of retailers have difficulty coordinating their in-store and e-commerce operations. In a report by Retail Systems Research, more than 60 percent of retailers say that gleaning inventory insights, real-time customer visibility and product information across all channels is crucial. Its omnichannel strategy is the seamless integration of “Ecom” and their existing POS cloud-based solution, “Lightspeed Retail,” which together streamline online and in-store channels for retailers. Lightspeed, a company that offers point-of-sale solutions for retailers and restaurateurs, created “Ecom,” a product that targets independent retailers and small to medium-size businesses seeking cohesive centralized management system solutions. Retailers are increasingly drawn to omnichannel solutions that integrate sales channels, simplify business management and encourage closer customer relationships, in accordance with consumers’ changing habits and behaviors.
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